Campaign Objective: Leverage Sabrina Carpenter’s vibrant brand identity to introduce an exciting new direction for Nespresso.

 

The campaign’s tagline, “Tini N’ Sweet,” cleverly nods to Carpenter’s sixth studio album and 2024/2025 stadium tour Short N’ Sweet. The word “Tini” serves as a playful double entendre referencing both “martini” and a synonym for “short.” Featuring Carpenter as the face of this campaign is a savvy move, given the organic tie-in with her hit single Espresso, making her an authentic and relevant ambassador for Nespresso.

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Benefits: This campaign injects a fun energy into the Nespresso brand, appealing to younger consumers and fans of Carpenter. The collaboration offers mutual benefits: Nespresso taps into a broader and more engaged audience through Carpenter’s massive fanbase, while Carpenter strengthens her brand with strategic product alignment and increased visibility across lifestyle and beverage spaces.

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Creative Elements:

• Eye-catching Billboards

• In-store & External Display Signage

• Engaging Social Media Content