Titled "Are You Ready?", the campaign’s primary goal is to build excitement and capture attention as the Leafs gear up for the first round of the playoffs. By consistently using a sharp, catchy phrase like "Are You Ready?" across all content, the campaign creates a cohesive identity that resonates with fans through repetition and strong visual branding.

These are Instagram posts, created on Canva, that the official Toronto Maple Leafs' account could share. Each post tells a slightly different story but remains unified under the campaign’s theme — all working together to fuel fan anticipation and playoff energy.